Pricing for Profits

Pricing For Profits
Pricing, Packages, & Leveraging Your Time and Money

Do you get overwhelmed when you think about pricing your products and services?
Are you concerned that your prices are too low? too high?
Have you always wondered why some people bundle packages and others sell their items a la carte?
Do you want to know how to create multiple revenue streams?

If you answered “YES” to any of the above, then this workshop series is for you!

You can easily achieve what you want! Master the art & science of pricing.

With two hands-on group workshops plus one hour of individual consulting, you’ll learn how to use the psychology of pricing to bring more profit into your business. PLUS you’ll get customized consulting to create multiple revenue streams for your business. I’ve distilled the key concepts of pricing analysis into easy-to-use, step-by-step chunks with lots of hands-on help so you can Learn it. Do it. And Profit!

• Why bundling your services into packages is the secret to higher profits
• Which pricing models work and which ones will work for YOUR business
• The importance of adding ‘tangibility’ to your offers to make them irresistible
• Why providing no-cost to you services sells more
• How psychology should influence your pricing and why ‘reference price’ matters

• Custom worksheets to leverage what you sell
• Step-by-step guidance to optimize your pricing
• A clear blueprint to promote your pricing/ packages/ etc.

At the Berkeley City Club:
2012 Dates
October (Dates TBD)

BONUS:
Private coaching and consultation (1 hour) to review your pricing & packages to make the LEAP in 2012! ($150 Value!) Additional one-on-one consulting so you get it done with expert help and someone to hold you accountable.

Call 510.517.1935 if you have have any questions or would rather register by phone
3 Course Package $949
Taking Just This Class?
Early Bird registration for $379 otherwise $499

About The Faculty:
Lisa B. Cain, PhD is the instructor for this class. Lisa is the founder of MarketingU.com and regularly teaches marketing to MBA students and also runs a web design business. Lisa’s PhD is in marketing from the world-renowned, Wharton School at the University of Pennsylvania. She has both academic and practical expertise and believes in hands-on learning so you will Learn It, Do It and PROFIT!